How to Project a Good Business Image
May 26, 2022
With the rise of the internet, starting a business is easier than ever before. However, while barriers to entry have fallen, competition has increased so finding ways for your business to stand out is tougher than ever.
To help budding entrepreneurs, we’re going to discuss five ways that will help you to project a good business image and separate yourself from the competition.
- Make sure you look professional
While you should never judge a book by its cover, it’s probably a good idea to expect it from others. Most customers simply do not have enough time to accurately assess every single product or service that’s being advertised to them. As such, they tend to make snap judgments as they’re scrolling through their phones and as they’re walking past brick-and-mortar stores.
Because of this, you need to make sure that your business has a professional look. This means high-quality graphics, a functioning website, an updated social media page and so on.
If you’re selling a product, you need to make sure that the packaging is eye-catching and that the labeling is clear and informative. Even for small businesses, there are plenty of professional label printing companies that offer their services at affordable prices.
- Have the proper certifications and qualifications
If you’re offering a service, make sure you have all the necessary qualifications and certifications to provide said service. For example, if you have an auto repair shop, having a certificate in automotive diagnostics will convey to your customers that you’re knowledgeable and have the proper skills to service vehicles of all types.
In addition, it also assures the customers that your business is operating legally. For instance, as an auto repair shop in Victoria, you will need to be VicRoads licensed vehicle tester in order to conduct roadworthy inspections and provide certificates.
Because of legal implications, it’s essential that you verify the CV of anyone looking to work for your company. Hiring unqualified individuals can damage your reputation as a business owner. This is especially the case in important industries such as aged care and early childhood education.
- Engage with the community
Have you ever received an automated email from a company you’ve never heard of before? If you have, we’re willing to bet that you were either frustrated by it or were completely indifferent to what it was saying. This is because these automated messages make you feel like an insignificant statistic.
Being personal in this digital age is a must for small businesses. It shows the customers that you care about the community and care about customer satisfaction. It makes them feel human and it reminds them that there’s a genuine person behind the company.
Responding to social media comments, personalizing email interactions and acting on reasonable customer feedback will set you apart from hundreds of other businesses.
- Prioritize customer loyalty
You can put all kinds of flashy and appealing things on your website as much as you want to. However, if your customers aren’t happy, future customers are inevitably going to hear about it.
As a result, customer satisfaction and loyalty should be a top priority. This is important in all kinds of companies but it’s especially important for new businesses. Working with customers until they’re satisfied is how you build a reputation in your local community and eventually across the country.
So, respond to those Google reviews, handle those complaints with grace and go above and beyond with each and every customer.
- Deliver on your promise
Labels, websites and Google reviews will all be for naught if you don’t deliver on your promise. At the end of the day, what’s going to make your company legitimate is the quality of your product and/or services.
While all the other points in this list are essential to all businesses, you should never lose sight of the value of products and services. If what you’re selling is good, then you have a solid foundation for a successful business.
There you have it, five ways to make your business more legitimate. Yes, it’s easier to start up a business in this digital age but that doesn’t mean that it’s a walk in the park. Hopefully, these pointers have given you a better idea of what makes a business successful in the digital and physical world.