In the past, professional corporate headshots were generally reserved for high-powered executives and specific professions. However, in the age of social media and online networking it’s important to maintain a strong and consistent personal brand, and this all starts with a headshot.
Unfortunately, a selfie or an iPhone photo taken by a friend won’t cut it. You want a professional image that shows you’ve put in time and effort, as opposed to being an afterthought. Here are some of the top reasons why you should invest in a corporate headshot and take your online presence to the next level.
Having a corporate headshot on your website, business card or Linkedin profile will show potential clients, investors and collaborators that you take your career seriously and mean business.
Using selfies or cropped photos from a night out can look sloppy and unprofessional, and many employers, superiors and colleagues may find it to be a red flag.
Social media has become one of the best resources for networking opportunities, in both business and our personal lives. With over 660 million registered users, Linkedin is one of the leading ways for recruiters to find potential candidates and source new talent.
Working with a professional photo studio to get a corporate headshot will help your Linkedin profile look complete and thought-out, elevating your online presence and ensuring your visibility.
Show your personality
Before your shoot, think about who your target audience is and how you want to portray yourself to them. Your photographer will be able to help you with this too, and you can collaborate to come up with the perfect portrait of yourself.
This will depend on your profession and the type of clients you work with. If you’re a lawyer or an accountant, you’ll probably want to keep things pretty conservative. However, if you’re a small business owner or work in a creative industry, you have a bit more freedom to show yourself in a more relaxed light that says a bit more about yourself and your approach to work.
If you know that your current headshot or display image on Linkedin isn’t up to par, it can affect your confidence and networking abilities. If you notice that your colleagues all have high-quality corporate headshots and you’re just using an old selfie, it’s easy to feel intimidated.
Getting a professional headshot will boost your confidence and reinstate your self-worth and communication skills.
As we mentioned previously, websites like Linkedin are widely used by recruiters to source appropriate candidates for new positions. A professional headshot will enable you to stand out from the crowd and show recruiters that you are a professional who takes your work seriously.
This is especially true in the early years of your career, in which many of your colleagues may be using selfies or even have no image at all on their Linkedin profiles. Take advantage of this and make sure that your profile is immediately noticeable and will pop out to any potential visitors.
Remember, corporate headshots are a necessity in the modern workforce. Make sure you seek out a photographer who is experienced with corporate photography and doesn’t only have experience in specific niches like children or family photography. In doing so, you will get the best photoshoot possible and open yourself up to a world of new opportunities.